| Business is booming for Natrad
NIP INTO NATRAD: Natrad aims to open up its exceptional business to more customers. The Natrad franchise model was launched in 1984 as an efficient supply chain to service both retail aftermarket and trade customers. In 2006 the Adrad Group of Companies acquired the parent company Natra. Natrad reduced the number of store numbers, redeveloped its franchise model, enhanced its systems and processes and launched a new strategy to grow. Natrad has the broadest range of sourced radiator products in the country, with 10 major warehouses located around Australia. Following the acquisition in 2006, Natrad completed a rationalisation program, the goal being to develop a strong retail- focused group of outlets that could be taken to market and grown. Natrad regional manager Graham Norris said the growth of the franchise would likely come from non-radiator businesses seeking to join the franchise. "We have never forgotten about or compromised service to our trade customers whilst at the same time placing more energy and emphasis on growing the retail side of the business. "We needed to conduct the review and restructure to make sure we had uniformity and committed franchisees throughout the group," Sara said. "A Natrad specialist is an expert in diagnosis, replacement, fitment and a large variety of cooling services. Natrad has earned an iconic reputation within the motor repair industry - the parent company Natra was a major supplier in the past to the likes of Holden and Ford. "They are skilled and licenced as quality repairers. "Being part of a national franchise also exposes you to national marketing campaigns, nationwide advertising programs and the opportunity and support of belonging to a well-known, highly respected national brand. "Across Australia, we are unquestionably the leader in the radiator and auto air-conditioning market. "We have also ensured that we have moved with changing market demands. "This has arisen as a result of having a retail presence and a strong national network backed by Australia's largest radiator supplier - Adrad. "We are fast becoming an auto care professional, offering all kinds of mechanical solutions in addition to being radiator specialists. "Equally, a Natrad technician has specific equipment to accurately diagnose and repair all automotive air-conditioning problems. According to Natrad national marketing manager Sara Ghanavati, the current network of franchises clearly represents the strategic direction of the brand. "The growth for us can come from existing businesses that are wanting to diversify - businesses such as air-conditioning specialists, motor mechanics, auto electricians, industrial automatic industry professionals etc," Mr Norris said. |
Friday, 1 June 2012
Business is booming for Natrad
